If you’re not using Pinterest as part of your marketing strategy, you’re missing out! This visual platform is a powerful tool that can help you reach a whole new audience and showcase your work differently.  We all use Pinterest, but often we use it for looking up recipes, making travel plans or planning our weddings but did you know that it is an extremely valuable tool in your marketing strategy as well? Especially for Photographers! Not sure if Pinterest is right for you? Here are 5 reasons to give Pinterest a try:

1. You Can Reach A Whole New Audience

If you’re only promoting your work on Facebook or Instagram, you’re limiting your reach to people who already follow you or who come across your posts in their feeds. With Pinterest, you can get your work in front of people who are specifically searching for what you do. For example, someone might be looking for “outdoor wedding photography” or “newborn photographer in Los Angeles.” If you have boards and pins featuring this type of content, they may come across your work and decide to book you for their own event!

2. It’s Great For SEO

Pinterest is a great way to improve your website’s SEO (search engine optimization). When you add keywords to your board descriptions and pin captions, you’re making it easier for people to find your content when they do a search. For example, if someone searches for “beach photography tips,” one of your pins might come up in the results if you’ve used relevant keywords in your blog posts and pins.

3. You Can Showcase Different Types of Content

On most social media platforms, you’re limited to text and images. But on Pinterest, you can also showcase videos, infographics, blog posts, links to your website, videos on Youtube, IG posts — giving potential clients a better sense of what it would be like to work with you and increasing the traffic to all the right places.  And since Pinterest is all about visuals, it’s the perfect place to show off your photos!

4. Clients Can Easily Save Your Pins For Later

When people see something they like on Pinterest, they can easily save it for later by adding it to one of their boards. That means that even if someone doesn’t book you right away after seeing your pin, they may remember to come back later when they need a photographer. It is the perfect place to feature content that never disappears and always stays relevant.

5. You Can See What People Are Searching For

Last but not least… As a business owner, it’s important to always be thinking about what your target customer is looking for and what problems they need solving.”

With Pinterest analytics, you can get insights into the types of things people are searching for on the platform — which can give you ideas for new content to create or products/services to offer.

As a photographer, it’s essential to use every tool at your disposal to reach potential clients — and that includes Pinterest! This powerful visual platform can help connect you with new audiences, improve your SEO, and give potential customers a better sense of what it would be like working with you. So what are you waiting for? Start creating some pins today or jump in on our next cohort for Navigate the Wild! Our inclusive marketing group coaching program made for photographers by photographers!

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